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Showing posts from January, 2021

Get Through the Kermit Highfield Study on COVID-19 Impact on Snack Industry!

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Kermit Highfield conducted a deep study of Coronavirus impact on the American Snack Industry. With the onslaught of COVID-19 , a major downfall has been witnessed by almost every industry. From weeks to months, people were bound to stay at home without having the option of restaurants or stores. Work from home picked up the pace. Here’s how the snack industry of America faced the changes! Drastic Shift from Restaurants to Homes! Restaurants & stores closed, theaters closed, markets closed and there remains no option for Americans to shift to home-made food only. The last decade endorsed less meal preparation at homes as the busy mundane didn’t allow people to have this much time to prepare food themselves. They used to take snacks, meals on a ready-made basis from stores or restaurants to fulfill their daily demands. Where the industries ramp up production scales to prepare & serve maximum snacks then corona hit them badly. It made a severe change in the lives of people by swi